2015 is now in full force but as we continue to delve into the year the commercial fitness industry will spring board itself to the forefront of the technological frontier. From increased digital engagement to group fitness accessories this years commercial fitness trends are sure to spread quickly.
Small Group Training
Small group training taps into an important sense of “tribal belonging” for gym members, many of whom are more likely to stick with a fitness routine by connecting with like-minded people. For trainers, the payoff is huge. Personal trainers who successfully build their “tribes” garner higher per-hour earnings and retain clients for whom one-on-one training may be beyond their budget.
One way trainers can succeed in building affinity among small group training clients is to introduce new fitness technology into the mix. With fun, portable fitness accessories like DISQ and CrossCore180® gaining industry traction, trainers can develop effective fitness regimens and unique small-class dynamics that clients—and their tribes—will love.
Body Weight Training
According to the American College of Sports Medicine, bodyweight training—the practice of using your own bodyweight as a form of resistance—will only become more popular in 2015 and beyond. Fitness facility owners would do well to outfit their gyms accordingly with high-quality mats and other accessories that facilitate squats, lunges, burpees, pushups and other standby bodyweight exercises.
It’s easy to boost your bodyweight training offerings. First, consider adding TRX Suspension Training to your studio. Perfect for one-on-one training or small group classes, TRX training lets clients leverage their own bodyweight for intense, effective results. Or, introduce a jungle gym to your training floor—and provide bodyweight training with a dose of fun for everyday fitness.
High Intensity Interval Training
High Intensity Interval Training (HIIT) alternates intense bursts of fitness activity with short recovery periods. What clients love about HIIT is that it delivers results in even less time. HIIT training can take place on the treadmill, the elliptical, or any other machine designed to get your heart rate up.
Critical to HIIT success is the ability for clients to monitor their heart rate. Look for cardio machines with superior heart rate training capabilities to maximize your clients’ HIIT results and success.
With high intensity training (see above) comes the need for increased recovery, since too much training intensity can leave clients vulnerable to injury. That’s why a key trend in 2015 is the rise of “recovery therapy” and the art of post-workout self-care.
Personal Trainers and gym owners who understand this trend toward recovery offer classes on yoga, stretching, and selfmyofascial release utilizing foam rollers or therapy balls. Ultimately, clients who include recovery as part of their workout routine are able to stick with that routine even longer.
Without question, the biggest trend in fitness continues to be our collective obsession with fitness data. As devices and apps that track our activity, diet, and sleep proliferate—and as fitness equipment and wearable accessories continue to evolve and integrate with popular social platforms—we’ll continue to see fitness move forward in increasingly personal, user-driven ways. For now, that means fitness facilities must adapt to their clients’ digital engagement with equipment that engages right back.
To see how to implement 2015’s hottest trends into your fitness facility, get to Gym Source today.