What makes HOIST so hot? The reason is simple: Hoist is unmatched in its absolute focus on strength training perfection.
Joey Osborne, Hoist’s Director of Dealer Sales—North America, explains why: “Only about 20% of the fitness industry is comprised of strength training equipment—the majority (close to 80%) is cardio. It speaks volumes that for 37 years, Hoist has remained entirely focused on quality and innovation solely within the strength training market.”
That innovation extends most recently to Hoist’s celebrated Mi6 functional trainer, currently one of the hottest-selling machines at Gym Source. A natural evolution of the company’s popular V6 series of multi-gyms, the Mi6 is the perfect combination of form and function—as well as a testament to Hoist’s eye for what’s next.
“When it was introduced in 2004, the V6 became our top-selling functional trainer for 10 years’ straight,” explains Joey. “But in 2012, we decided to give the unit a more contemporary look. We partnered with a premiere industrial design company in Southern California to tap into user desires and deliver an even better experience.”
The results paid off in the form of a functional trainer that commercial and residential users can’t stop praising. “The internal adjustable pulley with a 360-degree rotating column is the signature feature of the Mi6,” says Joey. “Not only does it provide an unmatched range of motion, but it also delivers maintenance-free design by eliminating the messy, greasy center pole. Plus, it looks great in the gym. The carbon-fiber printed shroud is what you’d see on a high-end motorcycle or sports car. There are no exposed bolts and cables. Everything about the Mi6 is sleek and sophisticated.”
According to Joey and his team, meaningful product updates all come down to listening to customers—something at which Hoist excels. “Details matter,” he says, “and since Hoist only makes strength equipment, it’s even more important that we listen closely to our users. Every Hoist machine features accessory trays and water bottle holders. There’s a place to hang your workout towel. All units feature QR codes, so users can easily and independently benefit from the machine. Our attention to detail means a better experience overall.”
Joey appreciates the strong relationship between Hoist and Gym Source, a collaboration established in 1998. “Gym Source is one of the best commercial and residential fitness equipment dealers in the world,” he says. “The sales people are all extremely knowledgeable—and with so little turnover, they have years of experience. They know good equipment from bad equipment, and they know good biomechanics.”
For more information about how Gym Source can bring top-quality Hoist equipment to your facility, contact our commercial sales team today.