Small group training classes continue to thrive in 2014—a trend expected to continue into next year, and one that bodes well for trainers and clients alike.
For trainers, running small group classes means earning more per-hour, all while retaining clients for whom one-on-one training may be beyond their budget. But how do savvy trainers build a successful small group training program? First, they integrate an important sense of “tribal belonging” right into their workouts. In his landmark book “Tribes,” marketing guru Seth Godin details that each of us wants to belong to a group that connects us to others who share similar traits and characteristics. Running a small group training program gives personal trainers the opportunity to create his or her own tribe based on their unique approach to health and wellness.
Understanding the group dynamic is key, along with employing a variety of fitness solutions to enhance long-term loyalty and compliance. To do so, it helps to keep a variety of fitness tools on-hand to keep things fresh. The IDEA Health & Fitness Association lists the 30 Essential Pieces of Equipment for The Successful Personal Training Studio right on its web site, which among other equipment includes:
- Foam rollers and self-myofascial-release tools
- Stability balls
- Resistance bands
- Jump ropes
For clients, small group training provides a cost-effective way to experience the benefits of working with a fitness professional at a lower price point. Even more important, small group training builds friendship bonds that go beyond the fitness studio—helping healthy habits stick, and making fitness a regular part of a lasting social routine.
For help growing a successful small group training program at your fitness studio, visit Gym Source. We have all everything you need to run start building your fitness tribe today.