Each month, Gym Source features an employee who exemplifies the passion for fitness innovation and dedication to customer service for which the company is known.
Featured Employee: Michelle Willette
Location: Tampa, FL
Time with Gym Source: 6 Months
Quote: “The fitness industry is ever-expanding and now so is our footprint.”
This month Gym Source is elated to feature Michelle Willette, Content Marketing Manager, who is fairly new to the company, but has already begun to make her mark. Michelle has a background in marketing, graduating from the University of Florida and previously working in commercial real estate marketing and professional sports marketing.
Gym Source’s niche home fitness products and openness to new ideas first attracted her to the company. She loves that by working on consumer facing content daily she not only is able to highlight innovative product, but more importantly encourage clients to strive towards their fitness goals and stick to their fitness resolutions.
While Michelle works tirelessly on Gym Source’s marketing plan, Gym Source has encouraged Michelle to some healthy competition herself. Her and her husband enjoy strength training and high intensity interval training group fitness classes weekly. They’ve recently begun utilizing various fitness apps to track their progress and encourage (cough, cough, challenge) their friends.
While strength training is her more desired fitness medium, cardio has its place in her regiment as well. “I hate running, but the Cybex Arc trainer makes me hate it less,” she laughed. When asked what Gym Source product would be at the top of her wish list she said it had to be the Arc, but a Powerplate would be cool too, “enhancing my free weight exercises by shaking around a little bit, I’m in!”
Looking forward to the coming year, Michelle is excited about the geographic expansion of Gym Source. “The fitness industry is ever-expanding and now so is our footprint,” she states. The Gym Source marketing team is excited to come alongside more fitness enthusiasts as they strive to find product that best matches their personalized fitness goals.
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