A Race to the Top: Activity Trackers
Fitness trackers (sometimes called activity trackers) are one of the hottest growth areas in the industry. Designed to be worn, these gadgets—like Nike’s FuelBand, Fitbit, and Polar Loop wrap sit snugly on your wrist or clip to your belt—all while monitoring your steps taken, miles walked, calories burned, hear rate, and the like.
Every fitness tracker has its own technology platform, with no common industry standard in sight. But depending on which device gains the most market share the fastest, that’s bound to change. For anyone involved in fitness, the dominant technology no doubt will impact your workout for years to come.
Here at Gym Source we’ve long loved the Polar product line and we’re partial to the Polar Loop, Polar’s new next-gen Activity Tracker. Our reason is simple: The Polar Loop is the most accurate Activity Tracker we’ve seen so far. It’s a sleek wristband that lets you track all the choices you make during the day and show how they’re good for you. It also reminds you when you’ve been still for too long. It also lets you see how much you’re missing from your daily activity goal, with a smart Activity Guide gives you tips on how to get there.
That said, FitBit and the Nike FuelBand have sport some incredible features, as well. But within the fitness industry, the question comes down to which one of these will emerge dominant in the race to be the most integrated Activity Tracker on the market.
The key is that fitness equipment manufacturers like Cybex, Octane and TRUE are building more and more apps and wifi functionality directly into their products—giving users more access to data about their own bodies, performance, and workouts than ever before. Once these manufacturers decide to integrate with a particular activity tracker’s technology—which can be integrated with a user’s mobile device as well—that particular tracker is sure to gain a marketplace edge.
The stakes are higher than you might think. As employers and other agencies add fitness incentives to their health insurance offerings, the ease and accuracy of tracking personal fitness will gain in importance beyond users, trainers and commercial gym owners. It’s a whole new world for fitness tracking, and whichever technology is adopted most widely stands to win an enormous prize.
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